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What Clients Say About Me

I have worked with Rita on a number of large projects where we developed complex implementation guides, training materials and tools.  She is a talented writer and designer and also an effective client thought partner and consultant to her client.
Rita has the ability to quickly understand the full scope of a project’s objectives, target audience and desired outcomes.  I was always impressed at how, during the initial brainstorming stage, she would take multiple sources of information and weave them together into a coherent framework that the working team could effectively build on.  Rita adopts a flexible approach to executing the work plan and consistently meets planned project deliverables.
In the event my current role were to require me to work on similar projects Rita would be my first choice.  She is a pleasure to work with and I would strongly recommend her when considering Information Design and Planning projects.
Paul Price
McDonald’s Corporation - Operations

I worked with Rita Lee on two projects that were major initiatives for our small non-profit. Her role was as user interface designer, visual designer, and project planner/manager helped us to clarify and accomplish our project goals on time and on budget.

Rita’s strengths are many. She questions well to hone the project mission, listens carefully for nuance of an organization’s culture and priorities, and verbalizes her observations and recommendations clearly and respectfully.

She makes maximum use of her client’s time (and dollars), steering the project “on track” while sharing updates and questions to make her clients aware of every creative opportunity. Rita’s written and verbal communications are top notch. She stays up to date with thought leaders in her field, sharing related resources and examples to help her clients know what is possible. Every conversation with Rita generates excitement about the project at hand and the possibilities for the future.

I’d work with Rita again ANY time on ANY project!

Candace Hackett Shively
Director of K-12 Initiatives (retired)
The Source For Learning, Inc.


Rita is that once-in-a-lifetime individual that you meet that changes how you view the world. I first met Rita when we worked together at McDonald's - she brought a new lens to the challenges and opportunities, easily connecting with the team and listening beyond what we were saying. She began drawing what she heard, connecting pieces of information and creating an organized view right before us. This began our work together that has crossed many roles and organizations - I always think of Rita when I need a thoughtful partner to help me with an idea or organize around a challenge to an idea. She is a highly skilled designer with a career-long list of examples that demonstrate her keen ability to help her clients with creative ideas for order and path forward. She is a creative designer who works closely with her clients to understand their needs and lead them to excellence. I have never worked with someone with such strong and genuine good character, great communication skills, excellent teaming and deliverables that I was proud to use.

Beth Piper
Development Leader | Tax Talent Development
Deloitte Services LP